Driving Efficiency and Sustainability: HEMA’s Partnership with Squadra

HEMA: A Legacy in Retail  

Founded in 1926, HEMA has grown into one of the most recognizable retail brands in the Netherlands, offering a broad assortment of products ranging from household essentials to clothing, food, and more. The Dutch retailer offers approximately 90.000 unique products and exploits nearly 800 stores across multiple countries. HEMA is committed to combining quality with sustainability.

HEMA is not only a player in physical retail, but also a growing force in E-commerce. As consumer behavior shifts more and more toward online shopping, HEMA has embraced digital transformation to meet new demands. By providing accessible, functional and affordable products, it has earned a loyal customer base.

To further strengthen its position in the competitive retail landscape, HEMA has prioritized efficiency and innovation in its digital operations. In addition, the company also focuses on sustainable practices, providing transparent information about, for example, product materials. This reflects its broader mission of social and environmental responsibility.

HEMA’s E-commerce Growth Challenge  

HEMA faced significant operational challenges in efficiently scaling its E-commerce catalog. With a vast product range and the need for detailed, accurate descriptions and enriched product attributes, manual processes proved to be too time-consuming and costly. The additional need for copy about the sustainability of their products added further complexity. HEMA therefore sought an innovative solution to streamline these processes, while ensuring high-quality output. This is why they decided to collaborate with Squadra.

Automated Product Descriptions & Enriched Attributes  

To address HEMA’s challenges, Squadra leveraged the capabilities of 2 modules of their PowerSuite.ai solution: PowerText.ai and PowerImprove.ai. These AI SaaS-tools offer go-to solutions for improving your product data and increasing the findability and conversion ratios for your e-commerce.

Starting with the integration of Powertext.ai, HEMA managed to automate the generation of thousands of product descriptions within weeks, significantly reducing manual workload. The focus was initially on engaging commercial product descriptions and sustainability statements about their products. The partnership between HEMA and Squadra has since scaled to support a growing number of products in their catalog.

After the successful integration of PowerText.ai, HEMA also integrated PowerImprove.ai to enrich product attributes based on existing texts and images. Before, this was a fully manual process that required a lot of time. By automating tasks like inputting dimensions and materials, HEMA now enhances its product listings with additional attributes, ensuring consistency and detail across different product categories.

Squadra has also provided HEMA with comprehensive training and technical sessions to ensure a seamless adoption and integration of these tools within HEMA’s workflows.

Improving Efficiency and Quality  

Through its collaboration with Squadra, HEMA can now create product descriptions at scale, transforming processes that previously required extensive manual input. The adoption of PowerText.ai has not only improved efficiency but also maintained the quality and relevance of the content. Additionally, PowerImprove.ai empowered HEMA to enrich product attributes across diverse categories, introducing additional features for products.

Together, these solutions collectively drive operational efficiency, supporting HEMA’s mission to grow its E-commerce platform while maintaining its commitment to high standards and sustainability

Looking Ahead  

After the success of PowerText.ai and PowerImprove.ai, we’re currently looking forward to further collaboration with HEMA. At Squadra, we’re happy to help the company reinforce their position as a leader in retail innovation.

Do you recognize the challenges HEMA faced when scaling its ecommerce operations? Are you also looking for practical AI-solutions that drive ecommerce growth? Contact us for more information or a free demo. Let’s create value together!