Enhancing Product Content and Scalability: Wehkamp’s Integration of PowerText.ai

E-commerce Giant Wehkamp  

Wehkamp is a leading online retailer in the Netherlands, offering more than 180,000 unique products in categories like fashion, home interior and toys. They serve a broad demographic, with products to fit every life stage, and by offering something for everyone, it ensures its catalog stays relevant and competitive. Over the years, Wehkamp has transitioned into a fully digital E-commerce powerhouse, serving millions of customers annually. With a strong emphasis on quality, convenience and accessibility, Wehkamp has become a household name in the Netherlands.

With a vast inventory, Wehkamp relies heavily on data to understand customer preferences, optimize product recommendations, and improve operational efficiency. Its dedication to leveraging advanced technologies has enabled the company to remain one of the leaders in the Dutch E-commerce market. However, like many online retail giants, they also face the challenge of maintaining consistent and high-quality content across a rapidly expanding product catalog, which led them to seek a more efficient and scalable solution. This has brought them to Squadra.

Wehkamp’s case: Streamline Content Creation, Improve Efficiency  

Wehkamp’s operations are supported by a robust Product Information System (PIM) known as ConnectingTheDots. This PIM system is at the heart of their content strategy, ensuring that all product information is managed, updated and distributed. ConnectingTheDots functions as an integrating hub, centralizing product data from various sources and standardizing it for consistency. This is crucial for a retailer like Wehkamp, which offers an extensive inventory.

Product Description Challenges  

Wehkamp used a legacy system to generate product descriptions that met their needs, but it did not allow for growth. The online retailer didn’t want to waste the many resources and hours they had invested in this tool but also wanted to find a better way that allowed for growth. The previously used tool thus met their current needs, but presented several challenges:

• Limited customization: The system struggled to grasp the nuances of human language and often produced content that, for example, lacked the brand’s unique tone and personality.
• Scalability issues: Generating large volumes of product descriptions was time-consuming and resource-intensive.
• Data integration: The system had difficulties integrating seamlessly with Wehkamp’s PIM system, which led to inefficiencies in, for example, content updates.

These challenges hindered Wehkamp from maintaining a consistent and engaging online presence, pushing them to look for a more advanced and adaptable solution.

PowerText.ai: Optimizing Descriptions  

Wehkamp thus collaborated with Squadra to find a new and more adaptable solution for generating product descriptions. This led to the integration of PowerText.ai, one of our advanced AI-driven SaaS-solutions that is designed to generate high-quality product descriptions efficiently. The project involved the following:

• Data Integration: Ensuring seamless connectivity between Wehkamp’s PIM system and Powertext.ai to facilitate a smooth flow. Product texts are sent back and integrated into their PIM system.
• Customization: Tailoring the system to capture Wehkamp’s brand voice, ensuring that generated content resonated with the target audience and Wehkamp’s wishes.

Scalable Success  

The implementation of PowerText.ai has led to significant improvements, which has generated more than 12,000 product descriptions for Wehkamp:

• Efficiency: The time needed to generate product descriptions was significantly reduced, allowing for quicker updates and additions to the product catalog.
• Quality: The integrated PowerText.ai system produced more engaging content which aligned with Wehkamp’s brand identity.
• Scalability: Wehkamp can now easily handle larger volumes of product descriptions, which supports their expanding inventory.

By replacing their legacy system with PowerText.ai, Wehkamp overcame the limitations of their previous tool for the creation of product descriptions, resulting in more efficient and effective product content management. The collaboration with Squadra has positioned Wehkamp to better meet the demands of their customers and competitive online retail market.

Do you recognize the challenges Wehkamp was facing around generating product descriptions? Is your organization looking for a comparable solution? Feel free to contact us. We’re happy to advise you about the possibilities of AI and PIM for your organization.