Digital Commerce.

Digital commerce is about how businesses engage with their customers, leveraging online platforms to enhance and personalize user experiences, drive profitable sales growth and digitize content creation processes.

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About

The Need To Invest In Digitization Of Commerce.

Digital Commerce drives growth. Gartner identified that the more digitally mature companies are accelerating, stating: “Organizations with advanced digital commerce maturity are more likely to beat performance targets and are better equipped to drive sustainable, long-term growth”.

Whatever your company’s current digital commerce maturity is, the challenge remains how to outpace the competition, and move to the next level of maturity.

Services

From Strategy To Digitized Commercial Operation.

At Squadra, we support the digital transformation journey of your commercial organization and your customer interactions.

Strategy & Roadmap

Translate your commercial strategy into digital initiatives and a roadmap, to expand your omnichannel offerings or initiate your own marketplace.

Strategy & Roadmap

Platforms

Select and implement the right components for your digital commerce platform, including pricing, search & recommendation, channel management and integration layers.

Digital Commerce Platforms

Marketing Digitization

Digitize content creation and campaign processes, and use AI to hyperpersonalize the customer journey while continously testing new improvements.

Marketing Digitization

AI Commerce

Use AI from Smart Product Data Management, SEO text generation and detecting product relations to powering sales assistant chatbots.

AI Commerce

Approach

Success At Every Stage Of Transformation.

Squadra achieves results by perfectly balancing the most important elements of every data foundation: the people running the process, the process itself, the data that fuels it, the required governance and organization, and the systems supporting it.

Central to our approach is the SCOPE+ framework, to help you to create a complete, fit-for-purpose solution. Together, the six steps cover the digital change process. In each stage, Squadra provides different service offerings that contribute to the success of your transformation.

Strategy

Squadra helps you develop a suitable transformation strategy for commerce. We help in defining a vision, setting goals and identifying critical success factors to translate your commercial strategy into an actionable, multi-year digital commerce roadmap.

Change Readiness

Your readiness is assessed in a holistic way, looking at your customer segments, their onmichannel journeys, your current commercial organization and processes, data and applications. The result? A concrete improvement plan for the digitization of customer interaction and engagement.

Outline Solution

Based on earlier assessments, we detail the improvements by translating your vision and requirements into a coherent IT architecture and reliable solutions. Assistance is provided in selecting and reviewing the software vendor(s), to ensure the best fit for your business needs.

Project Definition

In the role of Business & Project owner or Integration Specialist, we ensure that the implementation project is moving in the right direction, by establishing a clear multi-partner sprint planning and define the project’s objectives, scope, activities, milestones and potential risks.

Execution & Evaluation

Based on the many digital commerce implementations of different components, we developed our own proven implementation approach, including UX/UI design, system configuration, integration design and creation, data migration, process optimization and organizational changes.

Continuous Improvement

We ensure that content creation, data analysis, systems and processes are improved continuously to stay effective and aligned with your business goals and being capable of supporting your evolving needs in an agile way.

Benefits

Digitize Commerce To Improve Your Customer Engagment At Scale.

Increased customer engagement

Digital tools enable businesses to tailor overall shopping experiences based on customer data.

Wider reach and accessibility

Digital channels allow you to reach and engage 24/7 with specific customers worldwide.

Better data collection and insights

Digital transactions generate valuable data on customer behavior and preferences.

Scalability and flexibility

Scale operations up or down in response to market demand, or quickly adapt your marketing mix.

Increased customer engagement

Digital tools enable businesses to tailor overall shopping experiences based on customer data.

Wider reach and accessibility

Digital channels allow you to reach and engage 24/7 with specific customers worldwide.

Better data collection and insights

Digital transactions generate valuable data on customer behavior and preferences.

Scalability and flexibility

Scale operations up or down in response to market demand, or quickly adapt your marketing mix.

Insights

Kickstart Your Digital Commerce With Data-Driven Insights.

Learn more about the latest insights and possibilities in the world of Digital Commerce.

Navigating the 2024 Digital Landscape: Insights for E-commerce and Tech Leaders

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Marketplaces: The Strategic Choice for Your Company

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