Case
Rensa
- 1.3M products
- Automated product descriptions
- 59% reduction in working hours
As a technical wholesaler, Rensa holds a key position in the heating and ventilation market. The Rensa group provides products across Europe to professional installers involved in both residential and commercial construction, following a modern logistics model. They offer a total of 1.3 million products, with 400,000 available in the Netherlands.
Challenge
To effectively sell products online, Rensa needed to accompany each product with detailed specifications and descriptions. Ideally, these descriptions should be multilingual to enhance visibility on Google search engines. However, crafting compelling and original product text proved to be a challenging and time-consuming task. Consequently, Rensa sought an innovative software solution capable of automatically producing marketing copy from product data.
Solution
Powertext.ai has created an advanced online text generation platform that automatically creates product descriptions based on product specifications. These descriptions are unique and can be produced in several languages for each item. The generation process employs templates alongside sophisticated Machine Learning technology. Each product category has a specific template comprising foundational texts, variations, usage conditions, and text prioritization. An intelligent “shuffling” algorithm ensures that every product receives a distinct description.
Result
With the implementation of Powertext.ai’s software, Rensa has significantly accelerated the digitization of its entire product catalog. This efficiency boost applies not just to fast-moving products but also to those that typically see lower sales. Consequently, each item now features a unique product description, enhancing its online discoverability in Google search results. The enhanced visibility has led to increased product finds and sales. Additionally, Rensa can now quickly offer its products in various languages, significantly expanding its sales territories.
