In a world where every buying decision can be fulfilled with just one swipe, companies need to be present in the customer journey at the right moment. Squadra helps organizations to better understand and serve their customers by creating unparalleled insights and implementing a 360-degree view of the customer that better drives engagement.
The Internet has transformed the buying journey. Due to the immense transparency that the net provides, most buying journeys start online. The experience then shifts from online to offline and back. Customers now expect companies to know and remember who they are, and which interactions took place. So in order to create a perfect experience that reduces churn and increases loyalty, you need a deep understanding of the needs and expectations of your customer. To be precise: you need to understand the customer’s wishes even better than the customer themselves.
This asks for an unparalleled understanding of the customer. Companies that want to gain deep customer insights need to be able to build a golden record containing every interaction, conversation, review, comment, purchase, or return. Most of this information is already present, somewhere in the organization. However the key is to bring all this data together in one, single, customer data platform (CDP). By creating this persistent, unified customer database, you lay the groundwork for deeper insights and meaningful customer relationships.
Squadra has a great deal of experience in the field of Customer Engagement. The combination of business process understanding, market knowledge and expertise helps you to deepen and widen your customer insights. Creating real Customer Engagement not only demands a central data platform, it first and foremost asks for a clear vision on how customer data, insights, analytics, processes, and tooling like a customer data platform can help you to reach your goals and turn ambitions into reality. Once this is clear, you are ready to embark on your own Digital Transformation journey.
Squadra achieves results by perfectly balancing the three most important elements of every transformation effort: the people running the process, the process itself, and the systems supporting it. Using our SCOPE approach our experienced, independent Customer Engagement experts help you to create a complete solution that is fit for purpose. We help you to build a golden record of every customer, providing the insights needed for better customer engagement. Insights that help to make better business decisions, providing the input for business process improvements within areas like Marketing, Sales and eCommerce, and even to optimize the formula. Our services range from Strategy Development and a Maturity Assessment to the translation of your vision and business requirements into the most reliable solution (data, processes, tools and organization). Squadra is vendor-neutral.
Do you want to know more? Feel free to contact Squadra.
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Customer Engagement helps you to better understand and serve your customers by creating deep customer insights.
Key benefits include:
We have identified the following CDP related applications.
We have identified the following CRM related applications.
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