Keynote presentation by Squadra en Customer Data Platform Institute about “the state of Customer Data Platforms in the Benelux and the key drivers for succes” at the DDMA Dutch Data day in Amsterdam. Marketers everywhere recognize the need for complete, accurate, and actionable customer data. Customer Data Platforms have grown in recent years to fill this need. During the presentation the definition of CDP, how it differs from other customer data tools, best practices, industry development, and future trends will be explored.