“The goal of Master Data Management is to enable an organisation to get more value from its data”
Nowadays, every organization knows that good quality and correct data is important for their business operations and therefore also for their customers.. But where do you start when data in your critical business processes is of poor quality?
Altares, for example, wrote in her blog about the aspect of human error that causes contaminated data. Setting up a good data cleansing process in the customer (CRM) domain already helps to tackle this problem. This is an important element, but they also indicate that it is very important to have Data Management in place; having a clear data strategy, good procedures and clear communication.
Setting up Data Management, including Data Governance and Master Data Management (MDM), however, deserves attention. Whether it concerns the customer (CRM), supplier (SRM), product (PIM) or any other domain.
Squadra MDM is an expert in Data Management and helps your organisation to get more value out of your data. Do you want to learn more? Feel free to contact us.