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Webinar: Agentic AI in Ecommerce - How LLMs Understand and Sell Your Products

The AI agents of OpenAI, Copilot and Google and many more are changing how consumers find and buy products. In this Squadra webinar, you’ll discover how to optimize and structure product data, so that LLMs truly understand your products and actively recommend and sell them.
January 23, 2026 • 2 min read
AI   Ecommerce   Agentic AI  
AI   Ecommerce   Agentic AI  
Webinar: Agentic AI in Ecommerce - How LLMs Understand and Sell Your Products
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This February 13, Guus van de Mond and Peter Pottinga from Squadra will show you what role Agentic AI plays in the future of ecommerce, what requirements LLMs place on product data, and how you can already respond to this in a practical way today.

AI Agents and Large Language Models are increasingly taking over the orientation and purchasing process of consumers. Instead of searching in web shops or marketplaces, customers let themselves be advised by LLMs like ChatGPT, Gemini, Copilot or Perplexity. No longer your web shop, but your product data determines whether your products are visible, understood and ultimately purchased.

In this webinar, we show how to optimize and structure product data in such a way that LLMs can correctly interpret, compare and recommend your products. You gain insight into which data elements are crucial for Agentic AI, how to prepare existing PIM and Ecommerce data for this, and which steps you can already take today to be ready for selling via AI driven channels.

  Webinar Agentic AI in E-commerce - announcement

 

About this webinar:  
Duration: 30 minutes
Language: English

 

Register today!  

 

What can you expect?  

  1. Insight into how LLMs and AI Agents understand, compare and purchase products
  2. Concrete guidelines for structuring and optimizing product data for AI commerce
  3. Practical examples of selling via OpenAI, Copilot, Google and other LLMs
  4. A clear picture of what you need to do now to be AI ready

 

Who’s it for?  

  • Product Data / PIM specialists
  • Ecommerce & Marketing professionals
  • IT & Digital Transformation leadership

 

Speakers  

  • Guus van de Mond - Partner Squadra AI
  • Peter Pottinga - Senior Business Consultant Squadra

  Sign-up!   .

Squadra report: Top 10 PIM Trends 2026 
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