Insights
Webinar: Agentic AI in Ecommerce - How LLMs Understand and Sell Your Products

During this webinar, Guus van de Mond and Peter Pottinga from Squadra will show you what role Agentic AI plays in the future of ecommerce, what requirements LLMs place on product data, and how you can already respond to this in a practical way today.
AI Agents and Large Language Models are increasingly taking over the orientation and purchasing process of consumers. Instead of searching in web shops or marketplaces, customers let themselves be advised by LLMs like ChatGPT, Gemini, Copilot or Perplexity. No longer your web shop, but your product data determines whether your products are visible, understood and ultimately purchased.
In this webinar, we show how to optimize and structure product data in such a way that LLMs can correctly interpret, compare and recommend your products. You gain insight into which data elements are crucial for Agentic Commerce, how to prepare existing PIM and Ecommerce data for this, and which steps you can already take today to be ready for selling via AI driven channels.

| About this webinar: | |
|---|---|
| Duration: | 30 minutes |
| Language: | English |
Watch on demand:
What can you expect?
- Insight into how LLMs and AI Agents understand, compare and purchase products
- Concrete guidelines for structuring and optimizing product data for Agentic Commerce and UCP/ACP protocols
- Practical examples of selling via OpenAI, Copilot, Google and other LLMs
- A clear picture of what you need to do now to be AI ready
Who’s it for?
- Product Data / PIM specialists
- Ecommerce & Marketing professionals
- IT & Digital Transformation leadership
Speakers
- Guus van de Mond - Partner Squadra AI
- Peter Pottinga - Senior Business Consultant Squadra