The Future of Retail: Preparing for Changing Consumer Behavior

The retail landscape is changing faster than ever. But how can Dutch companies adapt to these changes? The recent study by Thuiswinkel.org  and ShoppingTomorrow provides us with invaluable insights. Based on this, you will discover in this blog the key trends and strategies that Dutch companies can embrace to remain successful in tomorrow’s retail world.

Expectations and Strategies for the Future Consumer  

Sustainability as a Driving Force  

According to the research, consumers plan to spend more online in the future, but in a more sustainable way. Both online and offline, second-hand purchases are on the rise, and consumers show a preference for repairing rather than buying new items. Companies that invest in sustainable solutions and ethically responsible products will win the hearts of this growing group of consumers.

Consumers Taking Responsibility for a Sustainable Future  

Consumers not only hold themselves accountable for sustainability but also expect the sector to contribute. They are willing to use marketplaces like Vinted and Marktplaats more frequently and will be more critical of whether the products they buy are sustainably produced. By offering transparency and sustainable options, companies can earn the trust of these consumers.

Privacy Remains a Priority  

While digital transformation races ahead, protecting privacy remains of great importance to consumers. It is essential for companies to be aware of this desire for privacy and to communicate transparently about how they handle customer data and data security. This will strengthen consumer trust.

Growth of Online Shopping  

Online shopping continues to grow, now accounting for 32% of all purchases. The percentage varies by sector. For computers, other electronics, and books, the share is even 71%, while for the health and beauty sector, it is still only 16%. By creating a strong online presence and offering a seamless shopping experience, companies can fully capitalize on the opportunities of e-commerce.

Increase in Mobile Purchases  

Mobile devices are now the preferred tools of consumers. With 54% of online purchases made via mobile devices, it is crucial for companies to invest in mobile-friendly websites and apps. By providing a complete mobile experience, companies can increase their reach and customer satisfaction.

Consistency is Key to Success  

Consumers value consistent information across different purchase channels. Providing a uniform and seamless shopping experience, both offline and online, fosters trust and customer loyalty.

Online Channels as a Source of Inspiration  

33% of consumers find apps and websites a better place to get inspired than offline searches. Companies can leverage this development by offering user-friendly platforms where customers can discover new products and ideas. By creating an inspiring online shopping environment, companies increase their appeal.

The Future of Retail in the Netherlands: Sustainability, Digitalization and Consumer Understanding  

The above developments offer key insights that can help companies revise their business strategies and accelerate their digital transformation. By anticipating the behavior of future consumers and investing in more sustainable and mobile-friendly shopping experiences, companies can position themselves for success in the coming digital era. It is clear that the future of retail will be a combination of online and offline experiences, with a strong emphasis on sustainability and privacy.

As a leading e-commerce expert, Squadra understands the needs and trends of the market. The future of retail lies in the hands of companies that adapt to changing consumer needs and trends. With Squadra as a partner, companies can position themselves for success in this rapidly evolving landscape. Contact us and discover how we can prepare your business for changing consumer behavior.

Source: GFK consumer research, Thuiswinkel.org  , and ShoppingTomorrow.