ShoppingTomorrow Expert Group 2025: PIM & AI Agents.

We are proud to announce that Squadra is once again chairman of a ShoppingTomorrow expert group. This year, we are focusing on the theme ‘PIM & AI agents: smarter data management, unique customer experience.’ With this group, we’ll explore how a solid data foundation, combined with AI Agents, can lead to more efficient PIM processes and enhanced, personalized customer experiences in e-commerce.

Harness the Power of AI within PIM to Create a Unique Customer Experience!  

Today’s digital landscape demands an innovative approach to Product Information Management (PIM). The theme of the ShoppingTomorrow PXM expert group 2025 explores how a solid data foundation – combined with AI Agents – serves as a springboard to optimized PIM processes and unique customer experiences in e-commerce. This year, Squadra is organizing the AI & PIM expert group together with Woodwing and Connectingthedots. We will address questions such as:

- How do you build a solid data foundation for intelligent product and customer communication?

- What role do AI Agents play in automating and optimizing product information?

- What data quality requirements are essential for successful AI-driven personalization? How do you strike the perfect balance between data quality and smart product recommendations?

- How can product data be optimized for AI-driven search systems that generate their own answers (Generative Engine Optimization)?

- How can AI ensure and improve data quality during product onboarding?

- How can AI be leveraged for data extraction from existing product assets (text, PDFs, and images) as well as for optimizing and generating images and videos?

- What makes your PIM processes, organization, and systems ready for the next generation of customer interactions?

These topics are crucial for businesses aiming to accelerate their digital transformation and optimize their e-commerce activities. They highlight the key role AI plays in enhancing product information and customer experience. However, many questions remain unanswered, and numerous opportunities await exploration.

That’s why we are looking for experts to join us in delving deeper into these themes and shaping the future of PIM and AI.

Join Us As An Expert!  

We bring PIM Managers, MDM Managers, Category Managers, Digital Commerce Managers, Product Data Managers, and other professionals together to share knowledge, discuss challenges, and discover innovations. We are looking for experts who want to collaborate with us in shaping the future of product information and customer experience. Are you the expert we’re looking for? Sign up via the ShoppingTomorrow website 

AI & PIM expert group 2024: create the ultimate product experience  

In 2024, the AI & PIM expert group focused on the theme “AI & PIM: Creating the Ultimate Product Experience for Your Customers.” The results of this research have been summarized in a bluepaper, discussing the opportunities and limitations of AI within PIM.

Some key insights gained by the expert group last year:

AI improves product information management by automating tasks such as classification and data enrichment.

High data quality is essential for successful AI usage. Poor input results in poor output.

AI can personalize and enhance customer experiences, for example, through personalized recommendations.

The future of AI in e-commerce is promising, with developments such as conversational commerce.

Download the full insights and results from the 2024 expert group here: ShoppingTomorrow 2024 Bluepaper.