Powertext.ai for Marketing Agencies

In recent years, the number of online shoppers has surged. For e-commerce businesses, ranking high on search engines is crucial for attracting potential customers to their sites. Currently, Search Engine Optimization (SEO) is frequently utilized to boost a website’s visibility among search engine users. However, creating engaging and unique product descriptions can be a challenge, often consuming a significant amount of time. Furthermore, having similar or duplicated product descriptions can negatively impact search engine rankings, as an effective description must be informative, realistic, and clearly articulated to enhance product visibility.

Utilizing Natural Language Processing (NLP) techniques, Squadra Machine Learning Company has developed a SaaS solution ( Powertext.ai  ) that transforms product characteristics into accurate, unique descriptions in approximately 150 languages. The process of crafting hundreds or even tens of thousands of high-quality product descriptions can be partly automated through advanced machine learning methods. This approach has led to improved search engine discoverability for clients such as BCC, Adidas, and Action.

The webinar held on May 25th showcased how we can automatically produce product texts and the benefits it offers to digital marketing agencies. You can watch the replay below (in Dutch)!