Powerrelate (Intergamma)

On September 14, 2021, a webinar titled Powerrelate was held. Conducted in Dutch, this event was organized by Squadra Machine Learning Company in collaboration with Intergamma, the entity behind two leading hardware retailers in the Benelux region (Karwei and Gamma).

Intergamma sought assistance in offering their customers related, supplementary, and comparable products. By presenting additional options, they aim to facilitate customers in finding what they need. This not only enhances the customer journey but could also result in increased conversion rates.

To achieve this, Intergamma enlisted the help of Squadra to identify these product variants and accessories. Meaningful relationships between products needed to be established, which Squadra successfully accomplished using sophisticated algorithms.

Anouk Renaud, Product Owner at Intergamma, shares her insights during this webinar. Alongside Guus van de Mond, partner and co-founder of Squadra, she discusses Intergamma’s journey with Powerrelate.ai  and their nomination for the 2020 Innovation Award!