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MDM More Important Than Ever

The global pandemic has given a huge boost to digitization. Find out how MDM helps companies to establish the foundation for an excellent online presence.
Last modified on March 20, 2026 • 1 min read
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MDM More Important Than Ever

“Master Data Management, more important than ever!” {.blockquote}

This is the title of the new Bluepaper from the Shopping Tomorrow MDM Expert Group, which was once again chaired by Squadra MDM this year.

Why is MDM so important now? Well, the global pandemic has given a huge boost to digitization (recent Amazon figures show 30-40% growth). If companies do not want to be left behind, they will have to establish an excellent online presence. The foundation of this is Master data (of Products, Customers, Suppliers, Business Partners and adjacent domains). The Shopping Tomorrow book, including all bluepapers, has been entitled “Fast Forward” this year. Do you also want accelerate forward? Read the MDM Bluepaper (in Dutch) with instructions to get your master data in order!

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