Maximizing Your Online Store’s Visibility For AI Search.

Since the launch of Google’s AI Overviews, some websites have seen a 22% decline in organic search traffic year-over-year. If your webshop’s content isn’t optimized for AI, it might never show up for potential buyers. Staying ahead requires preparing your product data for AI search without abandoning traditional SEO best practices.

Quick access:

• Google’s AI Overviews: Redefining Search Behavior
• ChatGPT’s Shopping Suggestions
• AI Search vs Clicks: The New Reality
• AI Optimization And Traditional SEO: What’s New
• How Squadra Prepares You For AI Discovery

Google’s AI Overviews: Redefining Search Behavior  

Previously called the Search Generative Experience (SGE), Google’s AI Overviews now deliver concise, AI-powered summaries at the top of your search results. These quick answers combine data from multiple sources, meaning users often get the information they need without clicking through to other sites.

Even though links to sources are included, the visibility of traditional listings has dropped. To be included in these summaries, you need up-to-date content and clear metadata that Google can easily process.

ChatGPT’s Shopping Suggestions  

OpenAI has expanded ChatGPT with product discovery features. Users can now receive product suggestions directly within the chat interface, complete with pricing, images and links to merchants. These results are not sponsored placements but are chosen based on structured product data and relevance.

For your products to be included and shown accurately in ChatGPT’s recommendations, they must be supported by high-quality data. Incomplete attributes or vague descriptions can mean exclusion or errors. Descriptive and well-organized product information and attributes increases your chances of being accurately and effectively presented to consumers.

AI Search vs Clicks: The New Reality  

AI search is driving the rise of “zero-click” behavior, where users get all the answers they need without visiting any external website directly. Since the launch of Google’s AI Overviews, websites have reported up to 30% less organic traffic.

There’s also minimal URL overlap between Google and ChatGPT, only about 8–12%. In other words: doing well in traditional SEO doesn’t guarantee success in AI search. To be able to go along with this new trend, you must ensure your data is readable and well-structured for different AI systems.

AI Optimization And Traditional SEO: What’s New?  

Classic SEO is still important, but AI optimization introduces new priorities. AI platforms prefer well-structured, easy to crawl content written in a natural, conversational style. Traditional SEO elements (like keyword density and backlinks) are less influential in AI-driven rankings.

Here’s what you need to succeed in AI search:

• Structured data: Provide comprehensive product specifications that AI can interpret to accurately present your products.
• Conversational language: Write descriptions in human-like language that aligns with how people ask questions.
• Clear answers: Content should directly address users’ likely questions in a simple and clear way.

Focusing on these elements supports both AI and traditional search visibility.

How Squadra Prepares You For AI Discovery  

To thrive in AI-powered search results, it’s not enough to rely on traditional descriptions or SEO tactics. You need complete, machine-readable data that’s structured, enriched, and optimized.

First of all, you need to classify your data in a logical way with consistent categories, so it is easy to understand for AI tools like Google’s AI Overviews. Additionally, you need to ensure your data is enriched and complete to provide an accurate view. This is the basis of powerful product content.

This enriched data can be used to generate SEO-optimized and AI-friendly product descriptions that follow your brand’s personality and are adjusted for multiple languages and different markets. This prepares your products to be accurately presented in AI systems and search engines.

This is exactly what Squadra can help with: Our PowerSuite.ai tools offer go-to solutions for improving your product data and increasing the findability and conversion ratios for your e-commerce.

• Classification – Automatically organize products into appropriate categories.
• Data Enrichment – Clean, enrich and complete your product data.
• Text Generation – Generate unique, SEO-optimized product descriptions tailored to your brand’s tone and target languages.
• Product relationship detection – Identify product relationships for better AI-driven recommendations and cross-selling.

With Squadra’s help, your webshop can be fully optimized for the AI-driven search and shopping future, increasing your visibility and helping you stay competitive in this fast-changing world.

Want to prepare your webshop for the new AI era?

See how Squadra can help boost your product visibility and drive more traffic.

Contact us to learn about all the options!