CRM In Perspective

August 18, 2020 • 1 min read

The effectiveness of commercial campaigns can improve significantly by making optimal use of the available customer data. By using existing customer relationship systems and customer transaction systems, major steps can be taken towards data-driven marketing. It’s all about knowledge, organization, culture, working methods and cooperation. This is what Squadra Data Management has put into practice. This is the first whitepaper of the Squadra series “CRM in perspective”.