Insights
Squadra Welcomes Bluestone PIM To Its Partner Ecosystem.
At Squadra, we have always held one conviction at the core of our PIM and MDM practice: there is no single solution that fits every organization. The right choice depends on the customer’s data architecture, business processes, and growth strategy.
That principle drives us to maintain a broad and diverse partner ecosystem. It’s the reason we work with multiple leading PIM and MDM platforms, and also why we invest in broadening that ecosystem when we see a genuine gap in what we can offer our clients. As AI agents become an active layer in how products are discovered, compared and purchased, we recognized a growing need for a PIM platform built specifically for that reality. This is what makes Bluestone PIM a relevant addition for our client base.
Why Bluestone PIM?
More and more organizations need a PIM platform that supports their ability to move fast, whether that means launching new channels, responding to market changes, or scaling product data operations. But the pace of that demand is accelerating as AI agents begin to mediate how customers discover and buy products. Organizations are no longer only asking for agility and composable architecture. They are asking whether their product data is actually readable by machines, and whether their PIM can be operated by AI, not just assisted by it.
Bluestone PIM is built for exactly that. The platform is the Agentic PIM: API-first since 2016, the first MACH-certified PIM SaaS , MCP-native, with over 700 API endpoints providing full UI/API/agent parity. It is recognised by both Gartner® (Representative Vendor, Market Guide for PIM Solutions, 2025) and IDC (IDC Major Player).
What stood out during evaluation is the platform’s agentic architecture: a solid product data foundation where AI can execute real workflows - supplier onboarding, enrichment, validation, syndication - through task-level APIs designed for precise machine action.
Combined with the openness to integrate complementary solutions, including AI applications such as PowerSuite.ai , Squadra’s own AI-solution for product data and e-commerce, this is a platform built to operate in the agent economy - today.
Bluestone PIM is used by retailers and manufacturers including Zeeman, Stadium, Saint-Gobain, Dolby, Jotun, Telenor, Intersport, and Coop, managing 2M+ SKUs across 7,000+ stores and 90+ languages.
“AI is brutally exposing bad product data. If your catalog is messy, incomplete, or inconsistent, AI systems either recommend the wrong product or avoid recommending you altogether. At enterprise scale, fixing these issues manually simply isn’t realistic. A single broken variant or missing attribute can disrupt the entire buying journey.
As AI shopping experiences grow, the brands that succeed will be the ones with product data that machines can trust: structured, consistent, and reliable enough to support automated decision-making. We’re excited to partner with Squadra and jointly deliver composable PIM solutions to organizations that are ready to move fast.”
- Morten Næss, Chief Product and Innovation Officer, Bluestone PIM
New Partner, Same Vendor-Agnostic PIM Selection Process.
Welcoming Bluestone PIM as one of our partners does not change our way of working. Our PIM RfP selection process (used by 50+ clients) remains independent. We continue to evaluate each client’s situation with a predefined requirements checklist and recommend the platform that is best fit for purpose on the short- as well as long-term, whether that is an established integrated enterprise suite or a composable, API-first platform, or increasingly, a platform where AI can operate the product data layer end-to-end.
We can now serve a wider range of architectural preferences and digital strategies with strategy and hands-on implementation expertise. For organizations building a modular, future-proof technology landscape where AI agents are active participants in product workflows, Bluestone PIM gives us a validated, production-ready option to bring to the table.
“The PIM landscape is shifting from a question of architecture to a question of agency. Composable and API-first is now the baseline, the next frontier is whether AI can actually operate your product data layer.
Bluestone PIM is the first platform we’ve seen built specifically for that. It gives us a validated option for clients who aren’t just modernising their stack. They’re preparing for a world where AI agents are in the buying journey. We’re looking forward to design and build powerful solutions with Bluestone PIM for our joint customers.”
- Hans Heutink, Managing Partner at Squadra
Strengthening Our Position As A Leading System Integrator In The Benelux.
This partnership with Bluestone PIM reinforces what we believe sets Squadra apart: the ability to guide organizations through their full data journey: from strategy and vendor selection to implementation and continuous improvement.
With deep expertise in data, AI, and digital leadership, and a partner portfolio that now spans an even broader range of PIM & MDM solutions – including the Agentic PIM - we help retailers, wholesalers, and manufacturers make well-informed decisions and turn them into measurable results
We look forward to the first joint projects with Bluestone PIM and to the value this partnership will bring to our clients.
Want to know which PIM platform fits your organization’s ambitions and goals?
Let’s talk to learn more about our vendor-agnostic PIM RfP selection process and how we can help your business.
