GEO: How AI Tools Can Find, Understand, and Recommend Your Products
AI platforms such as ChatGPT, Gemini, Claude, and Perplexity are rapidly transforming into important ecommerce channels. More and more consumers begin their buying journey inside an LLM interface, where AI assists them in product discovery and purchasing decisions. This makes it essential to optimize product data and content for AI-driven systems. This approach is known as Generative Engine Optimization (GEO).
