Case
Sonepar
- 1,000,000 products
- Automated product descriptions
- 50% reduction in labor
Sonepar is a privately-owned family enterprise comprising 145 subsidiaries across 48 countries, holding a dominant position in B2B distribution of electrical goods, solutions, and services. Globally, Sonepar serves one million clients, employs 48,000 personnel, and operates 3,000 branches.
Challenge
To enhance product discoverability for clients, Sonepar Germany opted to launch a new website featuring their entire inventory of roughly 1 million products. To attain effective visibility on search engines like Google, the product listings must adhere to various rules and SEO best practices. A crucial requirement is that each product description must be unique. However, manually crafting engaging and distinct product descriptions for an extensive range of items is excessively time-consuming and impractical. Therefore, Sonepar sought an intelligent software solution capable of automatically generating marketing texts based on product attributes.
Solution
Powertext.ai introduced an innovative online text generation platform that automatically creates product descriptions tailored to individual product characteristics. These descriptions are unique and can be produced in various languages for each product. The text generation process employs templates in conjunction with advanced Machine Learning technology. Each product category has a corresponding template that includes core texts, alternative phrases, usage conditions, and priorities. In Sonepar’s case, a structured product hierarchy enabled the definition of templates for grouped product categories, with generated text for a product drawing from texts from higher-level categories (for instance, products under ‘mobile flashlights’ derive text from the parent category ‘Lighting products’). Each piece of generated content also incorporates an SEO keyword: a concatenation of product attributes tailored to enhance visibility in Google search results by being featured in the product description, as well as the product title and image alt text. A smart “shuffling” algorithm guarantees that each product description is distinct.
Result
With the help of Powertext.ai software, Sonepar can now efficiently digitize its complete product catalog at a significantly faster pace. This improvement applies to both fast-moving and niche products. Consequently, every product is equipped with a unique description, greatly enhancing its visibility in Google search results. The enhanced findability leads to increased product visibility and sales. Due to this success, Sonepar is now broadening the implementation of Powertext.ai to additional countries beyond Germany.
