Smart Product Recommendations to Boost Conversion for Intratuin

Intratuin manages an impressive assortment of over 80.000 products. To not only help customers find what they’re looking for, but also inspire them with relevant suggestions, the garden retail chain implemented PowerRelate.ai, our advanced AI-solution for product relationships. With bi-weekly check-ins and a shared project board, the project ran smoothly, and progress was always transparent. The result: a smart Squadra solution that perfectly aligns with Intratuin’s needs and goals.

Customer Profile: Intratuin  

Intratuin is one of the most well-known Dutch garden center chains, founded around 1980. With more than 70 locations across the Netherlands, Belgium and Germany, over 3.300 employees, and an assortment of more than 80.000 products, Intratuin serves approximately 12.5 million customers annually. Its wide product range includes indoor and outdoor plants, garden tools, home accessories, pet supplies and seasonal decoration.

The Challenge: Boosting Conversion Through Better Product Recommendations  

Intratuin wanted to improve its digital performance and increase online conversion rates by implementing smarter cross-selling opportunities on their website Intratuin.nl. The retailer’s broad assortment offered significant potential for additional sales, but this potential was not fully utilized.

A major bottleneck was the outdated and inconsistent way products were clustered and related. As a result, customers often missed out on relevant product suggestions that could enrich their shopping experience.

Additionally, Intratuin needed a scalable solution that could grow with their business. With frequent assortment changes and seasonal products, they needed a system that could automatically establish new product relationships without disrupting daily operations.

The Solution: AI-Driven Product Matching For Optimized Cross-Selling  

With PowerRelate.ai, Intratuin chose an AI-driven solution to optimize its product recommendations. Intelligent algorithms now generate relevant suggestions for complementary products, opening the door to new sales opportunities.

Squadra’s advanced matching technology automatically identifies and maintains relationships between tens of thousands of products. This not only ensures more consistent and up-to-date clusters, but also significantly reduces manual work.

PowerRelate.ai was integrated with Intratuin’s existing systems via an API, enabling real-time and scalable data exchange without impacting webshop performance. This way, customers can instantly discover relevant products during their online shopping journey and be inspired to make additional purchases.

The Result: Higher Conversion And Improved Shopping Experience  

Thanks to the implementation of Squadra’s solution, Intratuin now benefits from smarter product relationships that strengthen both customer experience and business results. Customers now experience a much more intuitive browsing journey thanks to these relevant product suggestions that perfectly match their interests and needs.

Additionally, there has been a decrease in the website’s bounce rate. By offering smarter product relationships, visitors stay engaged longer and explore more of Intratuin’s assortment, rather than starting new searches or turning to AI-based search engines.

The return rate has also dropped. With clearer and more relevant product relationships, customers can make better informed purchase decisions, resulting in higher satisfaction and fewer returns.

Ready to unlock more value from your product data?

Would you like to inspire your customers and increase online conversion with smart product relationships? Squadra can help you implement AI-driven tools that perfectly align with your needs, goals and technical infrastructure.

Get in touch to discover how we can help you optimize your e-commerce performance with smarter product relationships.