Smart Content Creation At Scale For ANWR-Garant Nederland

Through platforms such as SPORT 2000, TopShoe, and Outdoor Specialist, ANWR-Garant Netherlands helps retailers renew their collections each season. The growing volume of product data required a smarter approachfor a faster time-to-market of new product. Together with Squadra, ANWR-Garant implemented an AI-driven solution that makes their content processes more efficient, consistent, and future-proof.

Customer Profile: ANWR-Garant Nederland  

ANWR-Garant Nederland is part of the international ANWR Group, a retail service organization supporting more than 400 retailers. Major brands like Adidas are connected to this network, which provides services, technical solutions and central platforms to support retailers in their growth journey.

The organization does not manage stock itself, but is responsible for 5 central webshops, including TopShoe, Outdoor Specialist and Sport 2000. ANWR-Garant Nederland bears responsibility for the content and digital presentation of more than 100.000 products.

The Challenge: Scalable And Consistent Product Content  

With over 100.000 products spread across different platforms and brands, ANWR-Garant faced a complex challenge. Each season, thousands of new items went live, all requiring unique and high-quality product descriptions. Manually writing content was no longer feasible. There was an urgent need for an automated solution that could guarantee both speed and quality.

The content also had to fit the target audiences of the different web shops, from TopShoe to Outdoor Specialist. This made it difficult to deliver consistent, high-quality product information across all 5 platforms. Additionally, as a mid-market player, ANWR-Garant Nederland wanted to stand out with both quality and reliability.

The Solution: AI-Driven Content Creation With Smart Templates  

At Squadra, ANWR-Garant Nederland found their solution in PowerText.ai, one of the modules of PowerSuite.ai, our AI-driven solution for product data & e-commerce. The foundation was formed by intelligent PowerText templates that introduced structure and brand recognition for more than 39.500 metatitles. These templates also ensured that each product group was provided with relevant metadata.

For the product descriptions themselves, the GenAI module within PowerText was used. In just a few months, more than 160.000 product texts were generated. For each product group, a specific product profile was created, ensuring that texts were not only unique but also tailored to the right target audience.

The generated content was aligned with the latest guidelines for both traditional and AI-driven search engines, as well as following the newest SEO-guidelines. As a result, ANWR-Garant Nederland saw a significant boost in their online visibility.

The Result: Faster Launches And Stronger Online Performance  

The implementation of Squadra’s AI solution delivered measurable results for ANWR-Garant Nederland. First of all, time-to-market was significantly reduced. New products could now go online faster with complete and professional product descriptions.

Secondly, the brand representation of ANWR-Garant also improved. Where inconsistencies across platforms used to be a problem, each webshops now has structured, high-quality content that consistently reflects ANWR-Garant’s brand identity. This not only strengthened their brand image, but also the trust in its platforms.

Finally, search engine rankings improved as well. Thanks to SEO-optimized content, ANWR-Garant Nederland achieved higher positions for important search terms, resulting in a noticeable increase in organic traffic to their web shops

Ready to scale up your product content without compromising on quality?

Is your organization struggling with content creation for thousands of products? Squadra can help you implement its AI-driven solutions that maintain your brand voice while reducing time-to-market and boost your online visibility.

Contact us to discover how we can help your organization take its product content to the next level.