Case
MCB
Squadra MDM revamped product data management by optimizing processes and enhancing data quality, paving the way for future digital growth and a better customer experience.
Last modified on September 2, 2025
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1 min read
- Optimization of product onboarding flow
- Improved data quality
- Improved customer experience
Squadra MDM started to analyze the market needs and introduced the required assortment management changes regarding ownership, processes and a futureproof data model. Next to that the insights in the importance of product data quality will support further digitization.
Challenge
- Lack of expertise to enable digitization with focus on product data
- Minimum ownership in product onboarding process
- Technical Product Data needs for B2B web shop
- Offering of total assortment online
- Product data quality tooling
Solution
- Analyze market needs
- Design Data Model
- Build responsibility matrix across Product Management
- Set up of Assortment management role & processes
- PCM Software enhancements that fit the full assortment
- Data quality monitoring in ERP
Benefits
- Optimization of product onboarding flow
- Improved data quality
- Ready for future digitization in product management
- Strengthened digital awareness
- Improved customer experience (expand online assortment)
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