How Kaemingk Enriches Product Descriptions With PowerText.ai And PowerClass.ai

Kaemingk is an international supplier of home and garden decoration, with a strong focus on seasonal collections for Christmas and summer. With more than 10,000 new products per season sold worldwide, it’s essential for Kaemingk to provide accurate product descriptions, classifications, and translations quickly.

Customers need to easily find the right products and rely on correct information in their own language. To make this process scalable and efficient, Kaemingk implemented two of our PowerSuite.ai modules: PowerText.ai and PowerClass.ai. Our tools for improving product data with AI provide automated translations and complete product descriptions.

Customer Profile: Kaemingk  

Kaemingk is a Dutch wholesaler of seasonal decoration products, founded in 1936. The company has grown into an international player in the import and export of home and garden accessories. Kaemingk’s headquarters, together with a 10,000 m² showroom, are located in Aalten. The company also has multiple showrooms and offices in the United States, United Kingdom, Belgium, Germany, and China.

With over 500 employees and an assortment of more than 10,000 items per season, Kaemingk serves customers worldwide. The company continuously invests in innovation, product development, and efficient processes to support wholesalers, retailers, and webshops with inspiring collections and reliable service.

The Challenge: Managing International Product Information For Tens Of Thousands Of Seasonal Products  

For an international wholesaler like Kaemingk, it is a major challenge every summer and winter to make seasonal collections quickly and fully available to customers. Each season, tens of thousands of new products are added, often with minimal product information.

All items must have correct product descriptions in multiple languages, be classified under the correct HS codes, and comply with legal requirements. For example, every manual must be translated into the official language of the country where the product is sold. Performing these tasks manually was extremely time-consuming and created risks for consistency, speed, and quality.

The Solution: Automating Product Information And Classification With PowerText.ai And PowerClass.ai  

To make the product information and -classification process scalable and efficient, Kaemingk chose to utilize PowerText and PowerClass.

1. Automated text generation with PowerText

• Product descriptions are fully generated automatically using AI based on product images.
• Texts and product manuals are translated into seven languages, complying with legal requirements in each country.
• Tens of thousands of product descriptions per season can be created in minutes instead of hours of manual work.

2. Smart product classifications with PowerClass

• Products are automatically assigned to the correct HS codes.
• The classification algorithm achieves up to 90% accuracy, saving significant time in customs procedures.

The Result: Efficient And Consistent Product Information For International Markets  

Thanks to PowerText and PowerClass, Kaemingk achieved significant efficiency and quality gains:

• Significant time savings: Tasks that previously took hundreds of hours, such as manually writing and translating product descriptions for thousands of products in seven languages, can now be completed in minutes. Manual translations of product manuals are also automatically handled, hundreds per year.
• Consistent quality: All product texts are uniform, error-free, and meet legal requirements, regardless of language or country of sale.
• Improved findability and classification: Products are automatically classified under the correct HS codes, aiding customs processes. The classification algorithm achieves up to 90% accuracy.
• Scalability: Each season, Kaemingk can quickly process tens of thousands of new products without additional staff.

Kaemingk can now offer seasonal collections worldwide faster, more reliably, and more efficiently, allowing employees to focus on strategic tasks and providing customers with a better, consistent experience.

Looking for more efficient product data management?

Do you want to save time and costs in classifying and describing your products like Kaemingk? Discover how PowerText and PowerClass can help your organization. Contact us today!