Smart AI-Classification For Partyboss.

For e-commerce companies with large and rapidly changing catalogues, a logical product structure is not a luxury, it’s a necessity. New products must be discoverable immediately, correctly classified, and fit within the existing webshop structure. For Partyboss, this process had become increasingly time-consuming. Manual classification required significant effort and often led to inconsistencies. Together with Squadra, a smart AI-driven solution was developed that automatically and reliably categorizes products.

Client Profile: Partyboss  

Partyboss is the e-commerce company behind Feestkleding.nl and Carnavalskleding.nl. The company specializes in party clothing, as well as accessories. Its assortment consists of tens of thousands of products and grows significantly during seasonal peaks such as carnaval and holiday periods. Due to this dynamic, new products are continuously added, updated, or replaced.

The Challenge: Fast And Accurate Product Classification  

Every product in the Partyboss assortment must be classified on multiple levels, such as product group, line, subline, and theme. This was mostly done manually. Employees had to decide for each product to which level it belonged, which not only consumed a lot of time but also proved error-prone. Interpretations varied, causing similar products to sometimes be classified differently. Subjective attributes such as themes or subthemes made the process even more complex.

At the same time, speed was essential: new products needed to go live as quickly as possible, especially during busy periods. The time-to-market had to be shorter. Therefore, Partyboss looked for a way to automate the classification process without compromising on quality or control.

The Solution: AI-Driven Classification For A Consistent Product Structure  

A clear product structure is essential for customers to quickly find what they’re looking for and for internal efficiency. Without proper classification, filters in web shops are less effective, conversion rates drop, and managing the assortment becomes unnecessarily time-consuming.

Squadra’s AI-tool PowerRelate.ai provided the perfect solution. Partyboss now uses the variants and accessories modules within PowerRelate.ai  , which automatically establish relationships between different products.

To support this process, Squadra developed a dedicated environment in which products are automatically classified. For this classification, the system uses both product descriptions and images. In addition, product descriptions are used to automatically extract relevant product information. Using machine learning and LLMs, the system learns from existing examples and recognizes patterns in new products.

Because the model can assign multiple labels simultaneously, a single product can, for example, be categorized both as a “sailor costume” and a “pirate costume.” This immediately creates a consistent and complete product structure. The system integrates seamlessly with Partyboss’s existing processes and scales with the assortment. Manual checks are still possible but no longer cause delays. As a result, employees can shift their focus from manual data entry to optimizing and improving product classification.

The Result: Improved Product Classification And Accuracy  

Automatic classification performs exceptionally well on the core structure of the assortment. Product groups are classified with 99.6% accuracy, and lines and sublines are also classified very reliably. Even more complex categories, such as themes and subthemes, are largely recognized automatically, ensuring a consistent and efficient product structure that brings new products online quickly and reliably.

Thanks to these results, the majority of classification work can now be handled fully automatically. This saves time, reduces errors caused by manual work, and allows new products to be published faster. The outcome is a scalable and future-proof process that helps Partyboss efficiently manage its growing assortment.

Curious how AI can automate your product classification, just like it did for Partyboss?

Save time, work more efficiently, and keep your assortment consistent, leading to a better customer experience, higher conversion rates and more revenue.

Get in touch with Squadra today and discover what we can do for you.