• Squadra - The Digital Transformation Network

US Customer Data Platform authority David M. Raab
to Host First CDP Workshop in the Netherlands

Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 23, the Customer Data Platform Institute (CDPI) and Netherlands’ Squadra Group will host a marketing workshop intensive, “Making the Most of Customer Data Platforms, ”to answer that question and provide a deep dive into this rapidly evolving martech sector.

The workshop will be held at Seats to Meet Utrecht CS (Hoog Catharijne) from noon to 6:00 p.m. and will be led by David M. Raab, founder and CEO of the international Customer Data Platform Institute. This workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends;
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success;
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for, and running an effective selection process;
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP;
  • mapping CDP use cases to CDP system requirements;
  • 27 key CDP features and how to know which you need;
  • toolkit of vendor selection techniques.

Attendees who complete the Netherlands CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. The workshop will be in English, but Dutch speaking consultants of Squadra are available to assist where necessary.

For more information, please contact:

Frans Melenhorst


The cost for this event amounts € 295,- per participant if registered before December 24th and € 395,- after that date (amounts ex VAT).

Registration closes Monday January 21st.



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