Squadra Musical Disruption drink 2018

Our last networking drink of 2018 took place with the theme of “Musical Disruption”. It was a beautiful evening with live music by Tim Akkerman! Some Squadra members also made their musical contribution to the evening.

Video explaining Customer Data Platforms available now!

Video explaining Customer Data Platforms has been released including an invitation for the CDP workshop in January 23, 2019. For registration please go to CDP workshop registration

Register now: workshop “Making the Most of Customer Data Platforms”

Today’s marketers have more data available than ever but struggle to pull it together in a usable, centralized Customer 360 format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 23, the Customer Data Platform Institute (CDPI) and Netherlands’ Squadra Group will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

For more details and registration go to our registration page

The Shopping Tomorrow expert group Customer Engagement visited ANWB

The Shopping Tomorrow expert group Customer Engagement, chaired by knowledge partner Squadra, was a guest at the ANWB for the 3rd meeting Customer Engagement. Interesting discussions on the topics Customer Insights and Customer Value Management. Sandy Zwanepol gave a very interesting presentation about the Bijenkorf. Frank de Wit (ANWB) offered the location and facilities.




The PIM expert group of Shopping Tomorrow visited Delihome

The PIM expert group of Shopping Tomorrow was at Delihome (a.o. brands like Jéwé, Bruynzeel, Lundia, Skantrae, CanDo) for a very interesting meeting, facilitated by knowledge partner Squadra. First the beautiful showroom and the product location were visited, followed by presentations of Bol.com, Dorel (Maxicosi, among others) and Intergamma on User Generated Product Content (UGC). Subsequently, the 20 different experts from very different companies discussed these topics extensively. Some conclusions: 1. UGC is given a very different form within the B2C than in the B2B. 2. If UGC is reused in multiple channels and if it can be traced back to 1 product, UGC should end up in a PIM. 3. Good reviews of products lead to substantially more sales and indirectly to a large pond of improvements to the products (services) themselves.

Squadra Machine Learning Company present at World AI Summit

Squadra Machine Learning Company present at the World AI Summit in Amsterdam to gain inspiration and share knowledge.

Squadra Consulting welcomes Beatrice Friebel

Squadra Consulting welcomes Beatrice Friebel as new associate. Beatrice brings with her extensive experience in Agile Transformation, Program as well as Change management. She will start supporting one of Squadra’s customers to manage the change within a large and complex program.

Squadra nominee for the Computable Awards 2018

The last week for voting Squadra Machine Learning Company, nominee for the Computable Awards 2018. You can still vote until Sunday 7 October via


Squadra networking drink

Squadra networking drink with 2 interesting speakers: Arnold Nienhuis (DSM, PPG, KLM, a.o.) spoke about the essential role of Digital Transformation in Customer Centric Innovation. The Squadrians Eric Hellemans and Enno Kroesen gave an well-appreciated presentation on Process Mining, explaining how new Data Science tools can be used to visually identify bottlenecks in processes in a very fast and effective way, enabling organizations to realize process improvements.

The PIM and Customer Engagement expert groups presented their results during Shopping Today

The PIM and Customer Engagement expert groups, both chaired by Squadra, meet at De Fabrique in Utrecht in the context of Shopping Today 2018. Chairman Wim Griffioen gave an update on the three sub-themes that the PIM expert group is reviewing this year: Conversational Commerce, Product visualization and User Generated Content. Squadra Partner Guus van de Mond then demonstrated the first outcome of a voice directed wine selection. CE expertgroup chairman Roger Wegh of Squadra gave an update about the CE expert group in an overloaded room with a very attentive audience. Frank de Wit (ANWB) followed by explaining how you can achieve an optimal customer experience and connected customers.