Entries by Roger Wegh

Keynote presentation Squadra and CDPI at the DDMA Dutch Data Day

Keynote presentation by Squadra en Customer Data Platform Institute about “the state of Customer Data Platforms in the Benelux and the key drivers for succes” at the DDMA Dutch Data day in Amsterdam. Marketers everywhere recognize the need for complete, accurate, and actionable customer data. Customer Data Platforms have grown in recent years to fill this […]

Squadra Musical Disruption drink 2018

Our last networking drink of 2018 took place with the theme of “Musical Disruption”. It was a beautiful evening with live music by Tim Akkerman! Some Squadra members also made their musical contribution to the evening.

Register now: workshop “Making the Most of Customer Data Platforms”

Today’s marketers have more data available than ever but struggle to pull it together in a usable, centralized Customer 360 format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on […]